[{"data":1,"prerenderedAt":110},["ShallowReactive",2],{"site-config":3,"$fflToUAUk4CWr3rMDHjM8pcDyVdRwJWUlyF7cZBdYO84":25,"news-latest":38,"seo-config":79},{"code":4,"message":5,"data":6,"success":24},0,"成功",{"webpath":7,"pageNullTelTxt":8,"pageNullTelNum":9,"pageNullFormTxt":10,"pageNullFormUrl":11,"cardTagName":12,"pdtqr1":13,"pdtqr2":14,"pdtel1":9,"pdtel2":15,"pdteln1":16,"pdteln2":17,"company_sign":18,"zhengxiangjun_sign":19,"company_name":20,"company_address":21,"map_lng":22,"map_lat":23},"https:\u002F\u002Fbaoyixiao.cn\u002F","电话咨询","18663736131","提交需求","#","资格认证","\u002Fimages\u002Fmarketing\u002Fwx1.png","","15550413193","郑老师","傅老师","\u003Csection style=\"margin:18px 14px;padding:14px;background:#f8f8f8;border:1px solid #eee;border-radius:6px;font-size:13px;line-height:1.9;color:#444;\">\n  \u003Cdiv style=\"font-weight:700;color:#222;margin-bottom:6px;\">本文由 宝易销 发布\u003C\u002Fdiv>\n  \u003Cdiv style=\"color:#666;\">济南宝易销企业管理咨询有限公司，专注保险行业管理培训与营销策划，山东财经大学保险学院合作办学单位。\u003C\u002Fdiv>\n  \u003Cdiv style=\"margin-top:6px;color:#666;\">地址：济南市槐荫区融建财富时代广场1号楼2303\u003C\u002Fdiv>\n  \u003Cdiv style=\"color:#666;\">电话：\u003Ca href=\"tel:18663736131\" style=\"color:#cf0101;\">18663736131\u003C\u002Fa> &nbsp;|&nbsp; 官网：\u003Ca href=\"https:\u002F\u002Fwww.baoyixiao.cn\" style=\"color:#cf0101;\">www.baoyixiao.cn\u003C\u002Fa>\u003C\u002Fdiv>\n\u003C\u002Fsection>","\u003Csection style=\"margin:18px 14px;padding:14px;background:#fff8f8;border:1px solid #ffe0e0;border-radius:6px;font-size:13px;line-height:1.9;color:#444;\">\n  \u003Cdiv style=\"font-weight:700;color:#cf0101;margin-bottom:6px;\">作者：{author}\u003C\u002Fdiv>\n  \u003Cdiv style=\"color:#222;font-weight:600;margin-bottom:4px;\">\u003Cb>郑向军（郑老师）\u003C\u002Fb>｜原中国人寿济南市槐荫区支公司负责人、济南宝易销企业管理咨询有限公司创始人、山东财经大学保险产业学院副理事长\u003C\u002Fdiv>\n  \u003Cdiv>\u003Cb>专注：\u003C\u002Fb>保险机构管理 · 团队系统化培训 · 高净值客户资产传承 · 养老金规划 · 家族法商架构设计\u003C\u002Fdiv>\n  \u003Cdiv style=\"margin-top:6px;\">负责对接山东财经大学保险学院开设的三类金融研修项目：理赔风险管理师研修班、养老财务规划师研修班、保险信托规划师研修班。\u003C\u002Fdiv>\n  \u003Cdiv style=\"margin-top:6px;color:#555;\">官方招生简章来源（山东财经大学保险学院官网）：\u003C\u002Fdiv>\n  \u003Cdiv>1. \u003Ca href=\"https:\u002F\u002Fweibo.com\u002Fttarticle\u002Fp\u002Fshow?id=2309405209352049918179\" style=\"color:#cf0101;\" target=\"_blank\" rel=\"nofollow\">共建保险产业学院签约新闻\u003C\u002Fa>\u003C\u002Fdiv>\n  \u003Cdiv>2. \u003Ca href=\"https:\u002F\u002Finsurance.sdufe.edu.cn\u002Finfo\u002F1043\u002F5182.htm\" style=\"color:#cf0101;\" target=\"_blank\" rel=\"nofollow\">理赔风险管理师\u003C\u002Fa>\u003C\u002Fdiv>\n  \u003Cdiv>3. \u003Ca href=\"https:\u002F\u002Finsurance.sdufe.edu.cn\u002Finfo\u002F1043\u002F5180.htm\" style=\"color:#cf0101;\" target=\"_blank\" rel=\"nofollow\">养老财务规划师\u003C\u002Fa>\u003C\u002Fdiv>\n  \u003Cdiv>4. \u003Ca href=\"https:\u002F\u002Finsurance.sdufe.edu.cn\u002Finfo\u002F1043\u002F5179.htm\" style=\"color:#cf0101;\" target=\"_blank\" rel=\"nofollow\">保险信托规划师\u003C\u002Fa>\u003C\u002Fdiv>\n  \u003Cdiv style=\"margin-top:8px;color:#666;\">济南宝易销企业管理咨询有限公司\u003C\u002Fdiv>\n  \u003Cdiv style=\"color:#666;\">地址：济南市槐荫区融建财富时代广场1号楼2303\u003C\u002Fdiv>\n  \u003Cdiv style=\"color:#666;\">\u003Ca href=\"tel:18663736131\" style=\"color:#cf0101;\">18663736131\u003C\u002Fa> ｜ \u003Ca href=\"https:\u002F\u002Fwww.baoyixiao.cn\" style=\"color:#cf0101;\">www.baoyixiao.cn\u003C\u002Fa>\u003C\u002Fdiv>\n  \u003Cdiv style=\"margin-top:8px;\">\u003Ca href=\"\u002Fabout\u002Ffounder\" style=\"color:#cf0101;text-decoration:underline;\">查看郑向军（郑老师）详细介绍 &gt;&gt;\u003C\u002Fa>\u003C\u002Fdiv>\n\u003C\u002Fsection>","济南宝易销企业管理咨询有限公司","济南市槐荫区融建财富时代广场西区1号楼2303","116.945119","36.656284",true,{"code":4,"message":5,"data":26,"success":24},{"id":27,"nname":28,"tid":29,"ntit":14,"ntag":14,"nimg":30,"ntxt":31,"ctime":32,"mtime":14,"nmark":33,"nseodesc":14,"nseotype":34,"nauthorType":35,"useZxjSign":36,"ogimage":14,"nsort":4,"isshow":36,"tname":37},39,"从印巴空战看保险营销新思维","5","\u002Fupload\u002Fnewsimg\u002F1747792284766_224.jpg#\u002Fupload\u002Fnewsimg\u002F1747792284906_493.jpg","\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">\u003Cspan style=\"font-family: Calibri;\">2025\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">年\u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">5\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">月上旬，印巴之间再次爆发\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">了一场\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">\u003Cspan style=\"font-family: 宋体;\">冲突，双方出动大量战机在克什米尔实际控制线附近展开空中混战。在这场激烈的空战中，巴基斯坦击落\u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">5\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">架印度战斗机，包括\u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">3\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">架阵风、\u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">1\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">架苏 \u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">- 30\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">和\u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">1\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">架米格 \u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">- 29\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">，取得了令人瞩目的战果。这一结果看似意外，实则蕴含着深刻的军事逻辑&mdash;&mdash;巴基斯坦的胜利不是单个飞机性能的胜利，而是其背后空战体系的胜利。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\">\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">\u003Cbr \u002F>\u003Cimg src=\"\u002Fupload\u002Fotherimg\u002F1747792269906_736.jpg\" alt=\"\" width=\"100%\" height=\"auto\" \u002F>\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">\u003Cspan style=\"font-family: 宋体;\">印度空军在纸面数据上总体实力强于巴基斯坦，其装备的\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">&ldquo;阵风&rdquo;战机更是被视为四代半战机中的佼佼者。然而在实战中，&ldquo;阵风&rdquo;战机却表现不佳。这背后关键原因在于印度空战体系的协同程度不足。印度空军装备来源繁杂，有俄制、法制、美制及自制战机 ，这导致维护保养复杂，通信协议、情报共享和战术协同上存在天然壁垒。例如，印度空军虽有预警机和电子战飞机，但各系统间的数据接口不兼容，情报传递延迟，甚至出现信息误判，无法发挥&ldquo;网络中心战&rdquo;优势。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\">&nbsp;\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">我们\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">\u003Cspan style=\"font-family: 宋体;\">反观巴基斯坦，其空军通过数据链将歼\u003C\u002Fspan> \u003Cspan style=\"font-family: Calibri;\">- 10CE\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">、\u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">ZDK - 03\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">预警机、红旗 \u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">- 9\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">防空系统等装备构成作战网络。歼 \u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">- 10CE\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">与\u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">ZDK - 03\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">预警机、电子战飞机实现实时信息共享，形成&ldquo;传感器 \u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">- \u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">射手&rdquo;闭环。在预警机帮助下，歼 \u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">- 10CE\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">无需开启自身雷达即可接收目标信息，采取&ldquo;\u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">A\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">导\u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">B\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">射&rdquo;的&ldquo;准四代隐身战法&rdquo;，降低被反制风险，实现快速响应，极大压缩了猎杀时刻。这种体系作战的优势，让巴基斯坦在空战中占据主动，以弱胜强。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\">&nbsp;\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">这场\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">短暂的\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">空战\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">，\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">不仅震惊了全世界的军事观察人士，也\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">不禁让我联想到当下的保险业竞争。如今的保险\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">营销行业\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">，早已不是单兵作战的年代。过去，保险业务员可能凭借个人的口才、人脉\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">与信息不对称\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">就能在市场上获取一定的业务。但随着市场的成熟、消费者需求的多样化以及行业竞争的加剧，这种单打独斗的展业方式越来越难以适应新的形势。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\">&nbsp;\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">当下，保险公司的营销体系整体支持能力变得至关重要。这一体系涵盖产品研发、市场推广、客户服务、理赔处理等多个环节。在产品研发上，需要精准洞察市场需求，开发出多样化、个性化的保险产品，以满足不同客户群体在健康、养老、财产等多方面的保障需求；\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">&nbsp;\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">市场推广环节，\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">保险公司各机构需要针对不同的目标客户群体构建不同的线上线下营销场景，\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">精准\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">打动\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">目标客户\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">群体，给予相应的促成理由，减少业务人员的销售时间成本\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">；\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">&nbsp;\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">客户服务更是贯穿售前、售中、售后，\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">构建不同的客户权益体系与增值服务项目\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">能够增强客户的信任与粘性；\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">&nbsp;\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">各营销团队，更应该发展形成特色化专业化品牌化的运营模式来支持一线伙伴的拓客、客群关系维护与促成\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">。\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">不同客户群体的多元化需求、个性化接近方式，倒逼保险公司必须培养不同风格的营销团队来搭建不同销售场景。那些全司一盘棋的营销模式，越来越难以达成符合需求的市场业绩。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">&nbsp;\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">顺便说一句，作者一直认为，决定增员成败的不是公司品牌，也不是增员者个人魅力，而应该是职场团队的经营能力与团队文化。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\">\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">\u003Cbr \u002F>\u003Cimg src=\"\u002Fupload\u002Fotherimg\u002F1747792280453_560.jpg\" alt=\"\" width=\"100%\" height=\"auto\" \u002F>\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">业务人员个人展业能力同样不可或缺。他们是保险公司与客户接触的第一线\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">。\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">在当今客群分层越来越明显的新形势下，他们需要不断优化自己的客户群，不仅\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">要具备扎实的\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">基本功\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">，\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">更加需要借助各类线上线下资源来具备不断向上破圈、进行圈层经营的能力，并不断提升自身的服务能力。这些也对保险公司的培训能力和训练能力提升提出了更高要求。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">&nbsp;\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">\u003Cspan style=\"font-family: 宋体;\">尤其在当前的新形势下，随着人工智能的发展，越来越多的年轻客户群体即将更多熟练运用\u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">AI\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">来为自己家庭做全面的保险需求诊断，\u003C\u002Fspan>\u003Cspan style=\"font-family: Calibri;\">AI\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体;\">还可以简便生成个性化的保障解决方案\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">。\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">这就对那些营销能力和服务能力都不足的保险业务人员构成了越来越严峻的生存挑战。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\">&nbsp;\u003C\u002Fp>\r\n\u003Cp class=\"MsoNormal\" style=\"text-indent: 32.0000pt; mso-char-indent-count: 2.0000;\">\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">只有将公司营销体系整体支持能力与业务人员个人展业能力\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">、\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">服务能力\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">紧密结合，才能在激烈的市场竞争中立于不败之地。就如同巴基斯坦空战体系中的各装备协同作战一样，保险公司各部门之间、部门与业务人员之间也\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">应该\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">紧密协作，形成一个有机的整体。例如，产品研发部门\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">应具备更加符合市场的思维来研发\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">产品，\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">营销\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">部门\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">需要为\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">业务人员提供\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">更\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">有力的\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">销售支持\u003C\u002Fspan>\u003Cspan style=\"mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 16.0000pt; mso-font-kerning: 1.0000pt;\">宣传支持，客户服务和理赔部门则为业务人员后续的客户维护提供保障。这样，业务人员在展业过程中，才能依托公司强大的体系支持，更好地发挥个人能力，为客户提供全方位、优质的保险服务。\u003C\u002Fspan>\u003C\u002Fp>","2025-05-21 01:51:22","郑向军","资讯","zhengxiangjun",1,"公司资讯",{"code":4,"message":5,"data":39,"success":24},{"total":40,"list":41},41,[42,47,52,57,63,68,74],{"id":43,"nname":44,"ntit":14,"nimg":14,"ctime":45,"tname":46},55,"别让AI替你说话：保险营销人正确利用AI的五个方向","2026-09-08 08:39:52","新闻热点",{"id":48,"nname":49,"ntit":50,"nimg":14,"ctime":51,"tname":46},54,"从\"客户变了\"到\"我们怎么变\"——宝易销《AI协同型保险销售五步法》课程大纲发布","从\"客户变了\"到\"我们怎么变\"","2026-09-02 08:37:07",{"id":53,"nname":54,"ntit":14,"nimg":55,"ctime":56,"tname":46},53,"AI时代，保险销售流程该重构了","\u002Fupload\u002Fnewsimg\u002F1787648666436_247.png","2026-08-25 09:02:59",{"id":58,"nname":59,"ntit":60,"nimg":61,"ctime":62,"tname":46},52,"保险营销人AI迷思·郑向军FAQ","保险营销人AI迷思·","\u002Fupload\u002Fnewsimg\u002F1787560392589_109.jpg","2026-08-24 08:23:30",{"id":64,"nname":65,"ntit":14,"nimg":66,"ctime":67,"tname":46},51,"你带着话术去见客户，客户带着AI等你：传统保险销售流程正在失效","\u002Fupload\u002Fnewsimg\u002F1787042333985_450.jpg","2026-08-18 08:39:01",{"id":69,"nname":70,"ntit":71,"nimg":72,"ctime":73,"tname":46},50,"郑向军专访-探索中国寿险个险渠道高质量发展的新路径","郑向军专访","\u002Fupload\u002Fnewsimg\u002F1786524618940_947.jpg","2026-08-12 08:50:18",{"id":75,"nname":76,"ntit":14,"nimg":77,"ctime":78,"tname":46},49,"AI时代，传统的寿险营销模式还靠谱吗？","\u002Fupload\u002Fnewsimg\u002F1782179497676_212.jpg","2026-06-23 01:51:46",{"code":4,"message":5,"data":80,"success":24},{"ch_cert_desc":81,"ch_cert_title":82,"ch_class_desc":83,"ch_class_title":84,"ch_marketing_desc":85,"ch_marketing_title":86,"ch_meeting_desc":87,"ch_meeting_keywords":88,"ch_meeting_title":89,"ch_news_desc":90,"ch_news_title":91,"ch_teacher_desc":92,"ch_teacher_title":93,"default_author":94,"default_seo_desc":95,"detail_title_tpl":96,"home_desc":97,"home_keywords":98,"home_title":99,"ogimage_default":100,"topic_about_desc":101,"topic_about_keywords":102,"topic_about_title":103,"topic_founder_desc":104,"topic_founder_keywords":105,"topic_founder_title":106,"topic_shuoshi_desc":107,"topic_shuoshi_keywords":108,"topic_shuoshi_title":109},"宝易销资格认证服务：CICE、CHFP 等保险行业职业资格认证项目介绍与报考服务，覆盖保险从业者的职业发展认证需求。","资格认证 - 保险行业职业资格认证项目","宝易销保险行业内训选课中心：营销实战、团队管理、产品销售、会务策划等保险行业培训课程，支持按分类筛选，可在线提交选课申请。","内训选课 - 保险行业培训课程体系","宝易销行销辅助：保险营销展业工具、客户经营物料、活动方案与礼品定制，助力保险团队获客与转化。","行销辅助 - 保险营销工具与物料","宝易销会展事业部，专注保险行业会议策划与组织执行。自2014年成立以来已为国内金融保险行业提供大中型营销实战培训超100场，会议策划与组织执行超50场。承接总结表彰峰会、业务启动大会、高端客养论坛、大型司庆活动。累计承接千人规模会议超20场，500人规模会议超30场，中大型会议承接经验丰富。","会议策划,会议策划公司,会务公司,会务策划公司,活动策划,活动策划公司,公关活动公司,济南会议策划公司,山东会议策划,保险会议策划,表彰峰会策划,业务启动大会,客养论坛,司庆活动,金融保险会议策划,千人会议策划,宝易销,济南宝易销,保险行业管理培训","会议策划 - 宝易销会展事业部｜济南会议策划公司｜保险行业表彰峰会\u002F业务启动会\u002F客养论坛\u002F司庆活动","宝易销新闻资讯：保险行业政策动态、会务资讯、培训动态与公司新闻，第一时间传递保险行业前沿信息。","新闻资讯 - 保险行业动态与宝易销动态","宝易销签约保险行业讲师团队：覆盖营销管理、产品设计、会务经营等领域的实战派讲师，支持按姓名查询讲师介绍。","师资力量 - 保险行业资深讲师团队","宝易销","宝易销资讯 - 济南宝易销企业管理咨询有限公司，专注保险行业管理培训与营销策划，山东财经大学保险学院合作办学单位。","{title} - 宝易销","济南宝易销企业管理咨询有限公司（baoyixiao.cn）是山东财经大学保险学院合作办学单位，专注保险行业管理培训与营销策划。提供同等学力申硕、保险内训选课、CICE\u002FCHFP资格认证、会议策划、师资力量、行销辅助等一站式保险人才培养服务。已为金融保险行业提供大中型营销实战培训超100场，会议策划与组织执行超50场。","宝易销,济南宝易销,济南保险行业培训公司,山东保险营销培训,保险团队管理咨询,保险企业内训,山东财经大学保险学院,同等学力申硕,CICE资格认证,CHFP理财规划师,保险会议策划,保险师资","宝易销 - 济南保险行业管理培训与营销策划公司｜山东财经大学保险学院合作办学单位","\u002Fimages\u002Flogo.png","济南宝易销企业管理咨询有限公司成立于2014年5月12日，是山东财经大学保险学院合作办学单位，与CMF保险精英圆桌大会等机构形成战略合作伙伴，为保险公司提供营销培训、策划与会务服务。","宝易销,济南宝易销,关于我们,保险培训公司,山东财经大学保险学院,保险会议策划","关于我们 - 济南宝易销企业管理咨询有限公司｜专注保险行业管理培训与营销策划","郑向军（郑老师）：原中国人寿济南市槐荫区支公司负责人，济南宝易销企业管理咨询有限公司创始人，山东财经大学保险产业学院副理事长，深耕寿险个险渠道三十年，专注保险机构管理、团队系统化培训与高净值客户资产传承。","郑向军,郑老师,宝易销创始人,保险培训专家,山东财经大学保险产业学院副理事长,保险之星APP","郑向军（郑老师）- 宝易销创始人｜保险行业资深管理专家","山东财经大学保险学院在职研究生研修班（同等学力申硕），由济南宝易销企业管理咨询有限公司招生培养。适合保险行业内勤管理干部、外勤团队领袖、个人销售精英。可获取硕士学位、提升个人能力、结交优质人脉。进入山财大校友会体系，结交业内优质人脉资源，拓宽未来发展机遇。","同等学力申硕,山东财经大学保险学院,山财大在职研究生,保险硕士,保险行业人才培养,保险内勤管理干部培训,保险外勤团队领袖培训,保险销售精英培训,在职研究生研修班,硕士学位,保险在职研修,宝易销,济南宝易销","同等学力申硕 - 山东财经大学保险学院在职研究生研修班｜保险行业人才培养",1789025736541]